LINET supports distributor ITS Group at Medical Fair Asia in Singapore
From August 31 to September 2, 2016, LINET and its local partner, ITS Group, showcased its Eleganza 2 and Multicare beds at an exhibition in Singapore, which is a part of the Medica global exhibition series. In opening the exhibition, the minister of trade and industry, Mr. S. Iswaran, visited the exhibition booth and extended his wishes to the owner of ITS Group, Mr. Dennis Tan, for a successful event.
During the exhibition, Mr. Tan gave an interview for the television stations Channel News Asia CNA and Corporate 21. Key account manager Petr Foit was asked by Corporate 21 to introduce LINET and its activities in the region.
Regional manager Jiří Mlch had the following to say of the event: “Our success at the event came thanks to the combined efforts of key partners of our local distribution company ITS, (Steris and HT Group). The presentations of these company’s products served to demonstrate the potential for broader collaboration not only in this region but in other ones too. Our participation in the exhibition is a continuation of collaboration that we established last year by opening our joint showroom.”
The market responds very positively to joint activities like these, especially in regards for ITS Group, which can present itself as a provider of complex solutions and custom configurations and, thus, better meet the demands and expectations of large regional healthcare groups and hospitals.
LINET’s global marketing director, Klára Horzinková, adds: “It had been quite some time since I was this pleasantly surprised by the degree of precision and enthusiasm with which our partner set up the shared exhibition booth. The local marketing presentation was just right and was one of the best of the entire event. Local activities like this in support of our partners are very successful and fulfil their aim. They are the viewed as a joint effort by both partners; it is indeed a partnership.”