Prior to joining LINET Group, Vladimír Soukup worked for 6 years at The Boston Consulting Group (BCG), a top tier global management consulting company. While working at BCG, he supported a wide variety of strategic projects including post-merger integration of two CEE banks, reorganization of a major UK retailer or a lean transformation of a European energy utility company. During his time at BCG, he also had the opportunity to work with LINET Group as a Business Development Consultant. He collaborated closely with Tomáš Kolář, the group CEO, and David Soukup, the group CSO, on several topics including after sales service, price management and key account management. Before joining BCG, Vladimír worked on several non-for-profit projects around the globe, for instance in Japan, India or Russia. Vladimír holds an MBA with distinctions from INSEAD, and a CEMS Master in International Management from University of Economics, Prague and National University of Singapore.

Regarding his appointment, Vladimír Soukup stated: “I am excited to return to LINET on a permanent basis. Over the last 30 years, LINET has grown to become one of the world's top four suppliers of medical beds, consistently outperforming the market due to its superior innovative products and strong sales and distribution network. My aim is to help further grow our impact, especially in the US, where we have a huge potential, through a clearly outlined and executed marketing strategy and brand identity. This will require a strong central team developing world-class marketing communication to ensure that our customers see the unique value proposition that the LINET portfolio offers."

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